Branding and marketing have changed. Gone are the days when a business would hire ‘door-knockers’ that would go cold-calling, hoping for that one person who would need their product so much that they wouldn’t get annoyed with whomever is knocking on the door at the most inconvenient time of day.
Today, business has two buzzwords: branding and inbound marketing. The idea is that you brand your business in such a way that you don’t have to constantly canvas for new business anymore. If done right, business will be inbound, headed straight in your direction.
What is Branding?
Branding is the picture you show to the world, the picture that will tell the world what your business is about and what your Unique Selling Proposition is. In a certain sense it literally is a picture. This will include your logo and the design of your website and social media channels. It is important that you are able to convey an immediate message about your brand with these pictures. If someone can’t say what your business is selling within the first 10 to 15 seconds after seeing your website for the first time, your ‘picture’ is wrong. Then the branding of your website isn’t done in such a manner that it immediately conveys your message.
The branding of your logo, website and social media channels all have to contribute to what your goal for your business is: SALES. If making sales isn’t your goal, then you shouldn’t be in business. I have never met a successful businessman (or woman) who didn’t want to make sales.
Marketing: The Inbound Way
Not so long ago a marketing director of a company would put together a team of telemarketers or door-knockers that would approach potential clients on behalf of the company. We have all been the object of affection that are approached by these marketers trying to get us to buy.
In our modern, fast-paced world this has completely changed. Very few companies still find this way of marketing successful. Even something as simple as an email list is less and less successful when it comes to closing that deal. So it is taking a whole new way of looking at marketing.
Successful branding and marketing need a plan. Without a proper branding and marketing strategy you will probably not get very far with your business. At the very least you will hamper your own business by not giving it the tools to grow successfully.
A Full-Service Marketing Agency
No business is too big or too small for us to deal with. We count among our clients authors, public speakers, recruiters, IT companies, clearing houses, homebased care services and many more. Our services include basics such as logo design and the writing of CVs to the writing and publication of market-related material.
- Business Plans
- Marketing Plans
- Logo Design
- Website Design
- CV writing for board applications
- CV writing for executives
- Compilation of marketing materials
- Social media campaigns
- Training and booking of public speakers
- Publishing services
If you require a service that’s not mentioned here or need advice on how to develop, market and grow your business, please contact us via our Contact Page. We are your answer in marketing and would love to have you on board.