Elmarie Porthouse is a full-time marketing consultant and freelance writer. She is a director of ETP Enterprises and specializes in marketing strategy for small to medium businesses. She enjoys writing content for online distribution. Connect with her on Facebook, Google+, Twitter & LinkedIn.
Whether you are a content marketer, an author or in charge of marketing strategy for your business, you have to see social media marketing as a major part of your marketing strategy. You need to make sure that you are … Continue reading →
In a world where there is so much marketing noise, the importance of branding cannot be underestimated. Branding is one of the most important aspects of any business. It doesn’t matter how big or small your business is or whether you … Continue reading →
Book: Hope Knows Your Name Author: Christie Musso Genre: Motivational, Spiritual Christie Musso, author of Hope Knows Your Name, was labelled a loser as a child. A survivor of emotional, sexual and physical abuse, which caused her to struggle with … Continue reading →
Another Google algorithm update is upon us and although I haven’t found an official name for it anywhere, Mobilegeddon seems to describe it perfectly. This Google update is all about Mobile Friendly Search We are all aware that mobile devices … Continue reading →
The year had barely started and already I’m fighting the same old battles again. And one of the main battles I have been fighting since 2014 has been the one against my various inboxes, news feeds and comment areas filling … Continue reading →
Book: Secret Keepers and Skinny Shadows Author: Mary A. Russell Genre: Mystery / Thriller When Bert Grayson was found murdered in a dark alley with his throat slit, the case was quickly closed due to a lack of evidence. A … Continue reading →
There seems to be some confusion as to the difference between a blog and a website. Many people refer to all websites as blogs and to all blogs as websites. But this is wrong, as there is a clear and … Continue reading →
Every day we hear that if you want to make it as a content marketer, you need to become an expert in your niche. That is true. How can you write about something if you are not an expert at … Continue reading →
Book: Beating Adversity Author: Randy Mallory Genre: Motivational In April 2008, Randy Mallory experienced a traumatic motorcycle accident that changed his life forever. Having a near-death experience made him realize he had been given a new chance in life. It also … Continue reading →
Book: Checkmate Author: Peter Maurits Genre: Suspense Checkmate by Peter Maurits is a suspense thriller that will keep you reading to the last word. Nick Springer is a young banker, a real go-getter who is hell bent on climbing the … Continue reading →
Book: The Coming of Anna Author: Leilani Rinder Genre: Erotica Anna is a forty-something divorced woman who is going through the ups and downs of dating. She finds the road to love difficult and full of obstacles. After being in … Continue reading →
Book: Dafydd Bach: Death of Innocence: The Beginning – My Life of Autism and Asperger’s Syndrome: Dafydd Tomos, Hyswain Author: David Adrian Thomas Esq. Genre: Autobiography / Mind, body and spirit It is not often that we see a book … Continue reading →
Book: 6 Days Author: Steve Hemingsworth Genre: Horror 6 Days is Steve Hemingsworth’s contemporary new horror novel. The plot of 6 Days surrounds a rich couple pushed into a surreal experience. John and Jennifer Reyner are successful business owners about … Continue reading →
Book: Elle Burton and the Reflective Portals Author: Peggy Mound McAloon Genre: Children’s Fantasy Elle Burton and the Reflective Portals is a delightful fantasy about a young girl recruited by winged creatures from another dimension to help them protect the children of … Continue reading →
Book: We Survived Author: Nell van de Graaff Genre: Autobiography / War history After the fall of Singapore in February 1942, the Japanese invaded Indonesia (then known as the Dutch East Indies) a month later. This book is the story … Continue reading →
Book: Vendetta Author: Jennifer Moulton Genre: Crime / Thriller / Mystery Vinny is the cop that didn’t die. Alice is the sister that he couldn’t save. After testifying in the trial that convicted a notorious mob member in the murder … Continue reading →
Although a Unique Selling Proposition (USP) is a real old-school term used by marketers and advertisers, it is still needed in today’s world of content marketing. What is a Unique Selling Proposition? Entrepreneur describes the Unique Selling Proposition as The … Continue reading →
With the advances in technology, it is now possible for anyone to become an Indie author and publish a book. Gone are the days when we had to send manuscripts to publishers, only to be at their mercy every step … Continue reading →
We all talk about Google like it’s some pie-in-the-sky, Big Brother figure that rules over all our lives. But we need to understand that Google is not some deity that can control our lives without us having any say in … Continue reading →
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