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So you are doing the right thing by building your online presence. However, are you using all your resources effectively? Whether you are an online marketer or a young and upcoming executive looking for a new challenge, it is important that you portray yourself online in such a way that you reach your objective.

One of the places to be found is on LinkedIn. But it is amazing how many people open a LinkedIn profile, only to let it slide by not adding an appropriate picture, not connecting with others in their industry or by not using their personalized LinkedIn URL. If you are guilty of this, look at the slide show the folks at Slideshare came up with.

If you are not getting found on LinkedIn, apply these changes today and see how you can change your fortunes.

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