Another Google algorithm update is upon us and although I haven’t found an official name for it anywhere, Mobilegeddon seems to describe it perfectly. This Google update is all about Mobile Friendly Search We are all aware that mobile devices … Continue reading →
There seems to be some confusion as to the difference between a blog and a website. Many people refer to all websites as blogs and to all blogs as websites. But this is wrong, as there is a clear and … Continue reading →
Every day we hear that if you want to make it as a content marketer, you need to become an expert in your niche. That is true. How can you write about something if you are not an expert at … Continue reading →
Although a Unique Selling Proposition (USP) is a real old-school term used by marketers and advertisers, it is still needed in today’s world of content marketing. What is a Unique Selling Proposition? Entrepreneur describes the Unique Selling Proposition as The … Continue reading →
We all talk about Google like it’s some pie-in-the-sky, Big Brother figure that rules over all our lives. But we need to understand that Google is not some deity that can control our lives without us having any say in … Continue reading →
For a long time now the buzzword in marketing has been social media and it is still one of the best ways to build your brand. Whether you are an online marketer or have a flower shop, social media has … Continue reading →
