Whether you are a content marketer, an author or in charge of marketing strategy for your business, you have to see social media marketing as a major part of your marketing strategy. You need to make sure that you are … Continue reading →
In a world where there is so much marketing noise, the importance of branding cannot be underestimated. Branding is one of the most important aspects of any business. It doesn’t matter how big or small your business is or whether you … Continue reading →
There seems to be some confusion as to the difference between a blog and a website. Many people refer to all websites as blogs and to all blogs as websites. But this is wrong, as there is a clear and … Continue reading →
Although a Unique Selling Proposition (USP) is a real old-school term used by marketers and advertisers, it is still needed in today’s world of content marketing. What is a Unique Selling Proposition? Entrepreneur describes the Unique Selling Proposition as The … Continue reading →
